Why affiliate marketing is still a viable business

Affiliate marketing is a very popular method to earn money online.

As a beginner or experienced marketer or blogger, you can promote other people’s products on your blog, email list, and social media accounts.

Most common affiliate program offered are cost per acquisition, cost per lead, cost per sale and cost per click.

Affiliate marketing is a growing business

According to the general manager at Mobytize, the affiliate market will definitely grow, because after the pandemic, it forced many to look for income while sitting at home.

This is an attractive business model for many and can bring good profits.

According to SaaS Scout, 15% of the total digital media advertising revenue is attributed to affiliate marketing.

Affiliate programs generate 15%–30% of all sales for advertisers.

They estimate annual affiliate marketing spending at US$12 billion.

Remember 2020?

It was a strange year that started with a pandemic bang.

Businesses had to continually reinvent themselves and appeal to existing and new customers.

Because of the pandemic, e-commerce (shopping online) increasingly grew.

According to Awin, an affiliate network, since April 2020, over 30% of online shoppers who made their first purchase from a brand used an affiliate link.

People who found their way to online shopping will keep doing so even after the pandemic.

With that said, a fair warning…

Most people who start an online business in affiliate marketing make little money.

Why?

Those people can’t push themselves hard, hard enough.

In fact, most of them enroll in a training program to learn how to build a business, and they never take action.

Without action, you can’t expect any results.

Starting a business is following a set of instructions and processes, implementing them… and that takes time.

Often I see people who want to start a business online (in affiliate marketing or otherwise) fall for the guru garbage that promises you overnight success but only if you buy their product not tomorrow, not next week but right now or it will be too late for you.

Vince Lombardi hit the proverbial nail when he said: “The dictionary is the only place that success comes before work.”

Subscribe to my newsletter (and enjoy my gift to you). I thank you if you do.

Thank you for your time.

Luc

P.S. : If you like my musings, consider following me here on Medium. I thank you if you do 😊