For a business, your blog is a marketing channel that helps increase visibility online, brand awareness.
Business blogging isn’t all about you. If you’re not providing value to your ideal prospects and customers (i.e. answering their questions, addressing their ideas), you’re taking the wrong approach to blog for business and are unlikely to attract traffic or subscribers.
When you write a blog post, focus on helping to solve the problems of your readers. They’re counting on you.
How often should you post on your blog?
It depends on you, the time that you have and the way you like to work.
I do suggest planning out a content schedule and sticking to it. Be a blog beast by posting 5 times a week if you just start with a new blog.
Once a week should be your goal, lesser, and your audience might forget about you!
Circumstances of all sorts can hit a website owner. They may need to leave their site alone for an extended period, during which they will not have time to create new blogs.
That’s not a positive, but it’s really NOT the end of the site either. Just start writing again on a vast schedule.
Why spelling and grammar are important.
One of the easiest ways to discount your business’s credibility is to fall victim to spelling errors and poor grammar…
First impressions matter. If your content is plagued by poor grammar, people will probably think twice about the quality of your products or services.
Making spelling mistakes looks silly and unprofessional. So check not once but twice.
Spice up your content with pictures
When we create content we want them to be easy to read and spice them up with images.
While we are not novelists, we aren’t lawyers either who have to produce legal documents that are boring (well, to me, maybe also to you?) unless you are a lawyer.
People are visual by nature and if they come on to a website that is nothing but text, it can become pretty boring really quick.
When writing you try to build a relationship
Show them you are a person they can relate to, not just some random person trying to sell the next (shiny) object…
Use a picture of yourself in your blog post. This will show people you’re not hiding behind your website and you’re not afraid to back up your writings.
Respond to comments on your website, interaction with your audience is one of the key factors to get them to return to read more and eventually turn them into customers.
Dedicate some time to drafting your message
Do research on your message you want to bring. You can’t be an expert at everything. So ain’t I.
Use bullet points to what you want to say, these you can use later than as your subheadings.
After we do this, you add the text about what you want to say. In other words; your paragraphs.
Write your headline; your headline is a promise to your readers. Its job is to clearly communicate the benefit you’ll deliver to the reader in exchange for their valuable time.
You need not be as perfect as you think
People with good intentions make errors and don’t always publish groundbreaking work.
If you publish consistently, you’re not always going to be sharing great stuff. Some of it will just be okay.
And that’s just fine!
Hell, even this piece of created content might not be that great. But I published it anyway…
Are you ready to be a blog beast?
All the best,